A new standard in industrial marketing
For industrial businesses done being the world’s best-kept secret.
BRAG is a strategic guide for the marketers and leaders inside manufacturing, energy, defence and industrial services who want marketing to make commercial sense.
It starts with a book.
It grows into something bigger.
Join the waitlist
By 2030, the way industry operates will be fundamentally different.
Supply chains are shifting, energy systems are transforming, defence capability is evolving and advanced manufacturing is accelerating. New technologies, new markets and new expectations are reshaping how industrial businesses compete.
Marketing sits at the heart of that change.
It defines customer needs, informs diversification, builds awareness in new industries and helps sell new solutions with clarity and confidence.
Now, more than ever, industrial businesses need marketing that is structured, strategic and commercially grounded.
Who it's for
BRAG is for you if you believe marketing should drive real business success inside an industrial organisation:
- You are a marketer wearing multiple hats
- You are a founder or GM growing beyond referrals
- Your team knows its value but struggles to articulate it
- You work in manufacturing, energy, defence, engineering or industrial B2B
What is BRAG?
BRAG is shaped by 25 years in marketing, including a decade working directly with industrial B2B organisations.
It brings structure to marketing in complex businesses. It connects industry context, research, strategy, brand, channels and measurement so they work together rather than in isolation.
Industrial businesses rarely struggle from lack of effort. They struggle from lack of shared foundations.
If marketing is going to help shape the future of your business, those foundations matter.
BRAG is about building them properly.
From Jacqui Daley
Founder of The Measured Marketer.
CMO, Hunter Defence Taskforce
Chair (outgoing), Hunter Manufacturing Awards
If you are the only marketer inside an industrial business, covering what would normally be the role of an entire team, without a clear foundation in how B2B industrial marketing actually works, I see you.
BRAG gives you structure, language and confidence. It connects what you are doing to real commercial outcomes and makes a clear case to leadership for how marketing can sit at the heart of future success and growth.
With the right foundations in place, marketing earns support.
We are going to make you, and the business you work for, shine.
This is where it begins.
